Remember couple of weeks ago when I posted the Mentos and Diet Coke video? If you haven;t seen it, check it out HERE.
Well, there’s an update… Church of the Customer Blog reported on the reactions of the companies whose products were involved:
Mentos: “We are tickled pink by it,” says Pete Healy, vice president of marketing for the company’s U.S. division. The company spends less than $20 million on U.S. advertising annually and estimates the value of online buzz to be “over $10 million.”
Coke: “We would hope people want to drink [Diet Coke] more than try experiments with it,” says Coke spokeswoman Susan McDermott. She adds that the “craziness with Mentos … doesn’t fit with the brand personality” of Diet Coke.
Hmmm…. Sounds like Diet Coke needs to take themselves a little less seriously!
And by the way, Diet Coke sales are down.