Here’s a quote from H. B. London from Focus on the Family’s ministry to pastors. Provacative talk that I’m sure not all will appreciate:
“The church in more ways than not is mirroring Wall Street and the world and Madison Avenue. We’re [lagging] behind them to a certain degree, but we’re using all their techniques.”
“Nearly every pastor is a salesman or a marketer of one kind or another because… we have a philosophy to sell,” says H. B. London, vice president of pastoral ministries at Focus on the Family. “The best marketers and best salesmen will have more converts, will have more people, will take in more money…. Evangelicals are marketers because they’re really passionate about their product.”
This is from an article in the Christian Science Monitor a couple months ago. You can read the entire article HERE.
So what do you think?
(HT: Monday Morning Insight)